Motorola Mobility Inc. today announced the launch of its SocialTV Companion Service, targeted at service providers looking to deliver multi-screen experiences to their customers.
Motorola’s new SocialTV Companion Service is part of the Motorola Medios multi-screen video service management portfolio. SocialTV helps service providers differentiate their offering and generate incremental revenue by leveraging social networking, loyalty programs, advertising and product merchandising via companion devices such as tablets, smartphones and laptops. When consumers are viewing video content on their primary TV screen, they will in tandem be able to share comments and interact real-time with friends and family via social networks using the Motorola SocialTV Companion Service. In addition, they will be able to access content, applications or merchandise related to the program they’re watching.
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