According to a recent survey of U.S. physicians, 61% intend to own an iPhone by the end of 2011. This is up from 39% at the beginning of the year and compares with the iPhone’s 24.7% adoption among general U.S. smartphone users.
Aptilon Corporation, a leader in online access to and interaction with HCPs on behalf of pharmaceutical sales and marketing programs, used its ReachNet Physician Access Channel to recruit HCP participation in a survey on mobile technology and convenience options for HCPs. ReachNet provides access to over 450,000 HCPs through multiple channels, including the Internet, email and through mobile and tablet devices. Between February 7 and February 16, 2011, 341 HCPs from throughout the U.S. participated in the survey.
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