Life360, the largest provider of mobile personal safety applications for the iPhone and Android platforms, announced that its award-winning family safety app is now being used by over 2 million families, and is growing by 100,000 to 120,000 users each week. The company reported hitting 1 million last January. In fact, Life360 added over 1 million users in February and March alone, which represents a 1900% increase in sign up rate as compared to August 2010.
Life360’s application enables families to use their mobile phone as the ultimate family safety device by offering check-in and panic capabilities, so parents can non-intrusively maintain communication with their kids. These capabilities are key competitive differentiators, as Life360 makes children comfortable with the application – and therefore use it – as a welcome alternative to having parents monitor their whereabouts at all times.
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