T-Mobile today recently Bobsled by T-Mobile, a new brand aimed at bridging traditional telecommunications and Internet-based voice and data services to enable people to stay connected in a simple and cost-effective way. The first product available under the new Bobsled by T-Mobile brand is a Bobsled application for Facebook, which provides Facebook's more than 500 million users worldwide with free, one-touch calling to their Facebook friends from a personal computer.
In addition to making live voice calls across the globe, users will also be able to send voice messages to their friends either privately or via their ‘walls.' The Bobsled application for Facebook is available as a free application install to all Facebook users and is not exclusive to T-Mobile customers. This captures a unique opportunity for the brand, as a recent survey found that 88% of Facebook users surveyed want voice chat capabilities within the site.**
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