Friday, August 5, 2011

Worldwide Smartphone Market Grows 65.4% in the Q2 of 2011

The worldwide mobile phone market grew 65.4% year over year in the second quarter of 2011 (2Q11), marking the third consecutive quarter where total shipments exceeded 100 million units. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped 106.5 million units in 2Q11 compared to 64.4 million units in the second quarter of 2010. The 65.4% growth was on par with IDC's forecast of 67.3% for the quarter and below the 84.0% year-over-year growth in 1Q11.

"The smartphone market crowned a new leader in 2Q11, and its name is Apple," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends team. "Ever since the first iPhone launched in 2007, Apple has made market-setting strides in hardware, software, and channel development to grab mindshare and market share. Demand has been so strong that even models that have been out for one or two years are still being sought out. With an expected refresh later this year, volumes are set to reach higher levels."

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